My importer in UK, the Naked Wines, won - beside a lot of others prizes - the SMARTA 100 Business of the Year award, wich includes a 10.000 £ prize. Generous as only they know how to be, the Naked organized a contest: each winemaker had to say what would do with that money, and the Angels (special Naked clients) had to elect one of us to receive the money.
I proposed to use the money to build a refrigerated room to refrigerate the grapes before puting them in the lagars and I had no chance - I´m a small producer, with a small visibility, new on the Naked... and, for my big surprise, I finished the contest in fourth place - the first one after the first ones. And it sounds to me like a victory. I´m sure the people who voted for my proposal didn´t do it by itself, but because they know that the quality is my single patrimony, and it´s on it I have to invest to survive, being so small in an environment dominated by the big ones.
In fact, Douro is an extreme region - few big companies (mostly, british companies focused on Port wine) surounded by thousands of small grape producers. The medium scale wine producers are rare (Quevedo - God bless him! - is one). The small grape producers are completly dependent on the big companies - they make the harvesting when the big companies demand (normaly, too late, when the grapes are dried and light - they pay by the weight) - the payment is made in tranches - the last one, more then 6 months after the harvesting - and the price is fixed by the buyer, who knows the seller doesn´t have any alternative but to accept it. And some of the best grapes of the world are sell by 0.20 euro/Kg. For you to have an idea about how dramatic the situation is, I knew recently that a neighbour, who has a vine biggest than ours, will give up to treat half of it.
He hasn´t a winery.
We have one and our single chance to survive is to make a great wine - who doesn´t have quantity has to sell quality. That´s what the people who voted on my refrigerated room understood. And for some time, thanks to them, my smallness was my strength.
Thank you!
Encomendas, etc
sábado, 15 de outubro de 2011
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